我们都知道Amazon亚马逊是美国一家电子商务网站，总部设在华盛顿州西雅图。亚马逊是美国最大的在线零售商，其网络上的销售额大约是美国最大办公用品零售商Staples的三倍。卓越亚马逊创立于2000年，为客户提供各类图书、音像、软件、玩具礼品、百货等商品。卓越亚马逊总部设在北京。并成立了上海和广州分公司。至今已经成为中国网上零售的领先者。

Wal-Mart沃尔玛是全球最大的百货商品零售商。

那么一家是传统行业的领头羊，一家是新型互联网行业的巨头，两家巨头是否能携手呢？

方向标和大家一起来看看下面的文章

Can Amazon Be Wal-Mart of the Web?

亚马逊能成为沃尔玛的网络零售渠道吗？

THE hum of 102 rooftop air conditioners and a chorus of beeping electric carts provide the acoustic backdrop in Amazon.com’s 605,000-square-foot distribution facility on this city’s west side. But the center’s employees can almost always hear Terry Jones.

On a recent summer afternoon, Mr. Jones, an “inbound support associate” making $12 an hour, steered a hand-pushed cart through the packed aisles and shouted his location to everyone in earshot: “Cart coming through. Yup! Watch yourself, please!” Mr. Jones explained that he was just making his time at Amazon “joyful and fun” while complying with the company’s rigorous safety rules.

But his cries might double as a warning to the retail world: Amazon, the Web’s largest retailer, wants you to step aside.

Fifteen years after Jeffrey P. Bezos founded the company as an online bookstore, Amazon is set to cross a significant threshold. Sometime later this year, if current trends continue, worldwide sales of media products — the books, movies and music that Amazon started with — will be surpassed for the first time by sales of other merchandise on the site. (That transition already occurred this year in its North American business.)

In other words, in an increasingly digital age, Amazon is quickly becoming the world’s general store. Alongside the books and CDs and DVDs are diapers, Legos and power drills, not to mention replacement car clutches and more arcane items like the Jackalope Buck taxidermy mount ($69.97).

“Amazon has gone from ‘that bookstore’ in people’s mind to a general online retailer, and that is a great place to be,” said Scot Wingo, chief executive of ChannelAdvisor, an eBay-backed company that helps stores like Wal-Mart and J.C. Penney sell online. Mr. Wingo envisions e-commerce growing to 15 percent of overall retail in the next decade from around 7 percent. “If Amazon grows their market share throughout that period, and honestly I don’t see anything stopping it, that is pretty scary,” he said.

Indeed, Amazon has been gobbling e-commerce market share since 2006, taking away customers from eBay in particular. But its advances are shaking up the entire retail world. Giants like Wal-Mart are warily replicating elements of its strategy, while small independent retailers in sporting goods and jewelry now worry their fate will be similar to that of small bookstores and independent video rental shops (remember those?).

Amazon’s expansion strategy has allowed it, almost alone among retailers, to thrive during the recession, even while its own media business has stagnated. Over the last year, shoppers

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