Google has announced its plans to turn Google Editions into a gateway for consumers to buy digital books.
Google has said that it will expand its Google Editions product later in the summer so that customers can click through to buy entire digital copies of books and read them in their web browsers. Crucially, the service will not focus on individual devices, instead aiming to be available on a wide range of products. That move will put the search giant in direct competition with established digital book retailers such as Amazon’s Kindle Store and Apple’s iBook Store.
The new service was announced by Chris Palma, Google's manager for strategic-partner development, at a publishing industry even held in Random House's Manhattan offices, entitled: "The Book on Google: Is the Future of Publishing in the Cloud?" He said that partner websites would also be allowed to sell Google Editions and keep the bulk of the revenue from any sales.
"This levels the retail playing field," Evan Schnittman, vice president of global business development for Oxford University Press, told the Wall Street Journal. "And as a publisher, what I like is that I won't have to think about audiences based on devices. This is an electronic product that consumers can get anywhere as long as they have a Google account."
Google hopes that retailers will advertise the service, and that users will click through to buy books from the company’s Book Search product. The company did not comment on the timing of European availability. 【已有很多网友发表了看法，点击参与讨论】【对英语不懂，点击提问】【英语论坛】【返回首页】