Can Baidu Innovate
百度可以创新吗

Can Internet companies survive without being at the head of innovation? Google's (GOOG) chief China rival Baidu (BIDU) has not only survived, but thrived as a company known more for adapting existing technologies for the Chinese market than for groundbreaking products. But as The Wall Street Journal reported Friday, increasing competition in the Internet space both in and outside China may make this a bigger challenge.
互联网公司如果不处于创新前沿能不能生存？谷歌(Google)在中国的主要竞争对手百度(Baidu)，不仅生存下来了，而且还更多地因为把现有技术用于中国市场、而不是推出开创性产品而闻名。但正如《华尔街日报》周五报道的，随着中国国内外互联网行业的竞争越来越激烈，不引领创新的话恐怕是越来越难于生存了。


Baidu has given signs that it is trying to expand beyond its trademark we-do-China-better retort to accusations that it copies companies like Google, Wikipedia, and Yahoo. But CEO Robin Li's speech last year about the concept of 'box computing,' or the idea that a search box on the Baidu interface could more quickly provide meaningful results and be used for everything from starting other software programs to doing calculations to finding a date, was unclear and was panned as unoriginal by Chinese media(even though he said it in front of a massive, 50-meter wide screen).
人们指责百度抄袭了谷歌、维基百科(Wikipedia)和雅虎(Yahoo)等公司，百度标志性的反驳理由是，它在中国市场做得更好。但百度也在发出信号，证明自己正在努力创新。CEO李彦宏去年对“框计算”的概念发表了演说。这个概念就是在百度界面上有一个搜索框，可以更快地提供有意义的搜索结果，并用于各种用途，比如运行其他程序，做计算，或寻找约会对象。不过，李彦宏所述并不清晰，并被中国媒体批为不具原创性，虽然他当时是站在一个50米宽的巨型屏幕前发表的演说。


It led us to question whether Baidu has a plan for the future--a question that in the past has been eclipsed by Baidu's rapid growth, but which will become more relevant if Google were to exit China.
于是我们问，百度有没有一个对于未来的规划？这个问题在过去一直被百度的快速成长所掩盖，但如果谷歌真的撤出中国，它将更加值得一提。


Here's what some analysts and Baidu users had to say:
以下是一些分析师和百度用户的话：


David Wolf, chief executive of marketing-strategy firm Wolf Group Asia:
Baidu's success is 'generally speaking, really something built as much on perception as reality...the belief that Baidu knows you better than other guys.' But 'you can only go so far' without continuously creating new, innovative products:
Wolf Group Asia 的首席执行长伍尔夫(David Wolf)：
从总体上讲，百度的成功有赖于其洞察力和现实，以及“百度比其他人更了解你”的信念。但如果不持续推出新的、有开创新的产品，那么你也就只能走这么远。

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