One can compare internet marketing promotion to fads. There are literally hundreds of options but most tend to be scams. Here today gone tomorrow. However, one tried and true method remains: Google AdWords.

Google AdWords involves pay per click advertising that one can seamlessly enfold into one's marketing plan. To have any kind of success with online advertising, you must always keep your target market at the forefront of your mind. You must design your ads around language that your audience understands. If English is your primary language only advertise in those countries where English is easily understood.

Beta testing two ads at the same time is always a wise decision. This is the process known to many as A/B split testing. By using this method, you can analyze which of your two ads has the highest click through ratio. Once you have finished your beta testing, discard the ad that is performing poorly and showcase the ad that is performing best. You can then increase your ads performance by re-testing it with another newer ad. By continuing to apply this process, you will be able to streamline your best performing ads.

Increase your ads performance by loading it with keywords. As ads tend to be short, you will be limited to the amount of keywords you can place in the content and have it make sense to your readers. The general rule of thumb, if possible, is to place three or four good, strong keywords into your text.

Make sure that the keywords you use, match the keywords in your website. Your limitation remains the space available. Keep the wording short and concise. If you are promoting a weight loss product simply use the phrase "slim down." If you are helping people to make money, then simply use "make money." The sample phrases accurately convey your message whilst conserving much needed space. Use words that grab your attention like: new, proven, discover, how to etc and combine them with words that give a call to action. Just ensure that your words still jive with the words used in your website. Google considers words that are not synonymous to be spam.

Ensure that stop words are devoid from your ad. These words tend to range from: a, an, it, on, and, but, if etc. You have to ensure that every word of your ad is going to generate a click. These are just a few internet marketing promotional tips that will assist you in increasing your traffic to your site as well as your clientele.