Google has finally disclosed the percentage of revenue it keeps from publishers that participate in its AdSense program, which places text ads alongside content on third-party websites.

The breakdown: 32% of revenue from publishers in the AdSense for content program, and 49% from those who run AdSense alongside Google (Google) search on their own sites. That means that publishers keep the majority of revenue from AdSense, though Google notes that it does negotiate special deals with major websites.

While Google says its sharing these numbers in the “spirit of greater transparency,” it is also using the opportunity to address competing products. In a blog post, the company writes, “when considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading.” In other words, while some networks might promise a greater revenue share, they might not always be able to collect on it from advertisers.

For now, Google’s not disclosing the revenue share on AdSense for mobile, feeds and games, areas it describes as “quickly evolving.”

Are these numbers in line with what you suspected was Google’s take? Let us know your thoughts in the comments.