草莓族 Strawberry Generation
They look chic and sophisticated. They are soft and get hurt easily. They seem unbearably spoilt and can't take much pressure. They are the so-called "Strawberry Generation".
The term was coined by a Taiwan writer in one of her books about office rules. It refers to the post-60s generation of office workers, who grew up in a protected environment and got easily dented - just like strawberries - by life's lightest knocks.
This expression is now finding its way into the mainland, and refers to young workers, of only child families, who have been active in the workforce for just a year or two. They are generally well educated but are self-centered and give too much importance to appearance and material comforts.